Cost shifting is something to watch out for...
An insurance company has recently been running a television commercial in which it notes that saving money is now a very popular topic of conversation. One incidental character in the commercial tells a friend that since he stopped buying lunch each day and started bringing lunch from home, he is putting fifty dollars each week in his pocket. I very much doubt that to be the case unless the fellow in the commercial was spending more than ten dollars each day on his lunch. There is a big difference between eliminating a cost and shifting a cost The Myth That Making Your Own Lunch Saves Hundreds Of Dollars
